Hello, I’m NyraLove, the owner and buyer of Addison Lane in Dallas, Texas. Since 2017 I have offered affordable, classic, feminine, fun looks for girls of all ages who love to stand out from the crowd. After working for companies such as Dillard’s, Coldwater Creek and D’Carlo’Z Boutique just to name a few, I decided learn the back-end skills necessary to run my own website and pivot my expertise in Visual Merchandising, Customer Service and Management to launch Addison Lane. That was the best leap of faith I have taken and I couldn’t be more thankful.

When I'm not working hard at the business you can find me trying new pastry recipes, watching a good 90’s movie or learning a new language. I love the challenges this business brings and hope to be here beautifying the masses for many years to come.